A healthy diet starts in the supermarket. Buy healthy food and the job is half done. Yet, there is one inconvenient to this. Healthy food tends to be more expensive. You want to do shopping without having to rob a bank, stay all day in the store or end up taking food that does not help you. To make sure you pay the right price for what you get we will reveal some marketing ideas used by shop designers to influence your decisions. More importantly, we will show you how you can resist the temptations.
How supermarkets get more money from you
Have you ever felt frustrated while looking for something in a supermarket? If the answer is yes then – mission accomplished! For them, not for you obviously. Most of the stores set up their shelves in such a way that makes no logic for regular people. The only purpose of this is to make you spend more time looking for what you actually need to buy. Why? Because while searching for what you want they will flood you with special offers and huge discounts for products that you don’t want to get in the first place. This is just one of the marketing ideas used by supermarket designers. Now let’s take examples one by one.
The fruit & vegetable section
Most of the time the fruit & vegetable section is placed at the entrance. Why? Mainly for two reasons. The first one is that these products have a short expiration date and they need to sell them fast. The second one is that they “remind” you to eat healthily. Once you bought apples and bananas you are more likely to buy a chocolate, a cake or some candies too. Why? Because in your subconscious you will convince yourself that a candy bar is ok as long as you bought fruit and veggies as well. And the offer… don’t get me started about the offer. You get three at the price of two! If you know what I mean?
Milk, cereals and other very popular products
Another very used marketing trick is to place the most wanted products in the back of the store. The reason is the same – spend more time in the supermarket. If you want a bottle of milk and you can get in near the cash register you will buy it and that is it. But if you wander around trying to find it, you will stumble upon other products you are tempted to buy. There are other marketing ideas used to make you shop more. The very popular products are not always very visible. Usually, the sign to the cereals section is covered “by mistake” by a pile of towels on sale, or a huge sign with some gorgeous flower pots that you can get on a 25% discount!
Wait in line at the cash register
Have you ever wondered why, even if there are ten cash registers available, only four are open? Again for two reasons. The first is that they don’t want to pay ten people all the time to be there cashing. The second is that while you wait in line it is very probable to get one of those mini chocolates or bubble gums from the shelf next to the register. And so, another product sold.
How to get rid of all these marketing tricks
It’s not all that bad. With the right plan, you can avoid spending too much and end up with a bunch of stuff you actually don’t really need. Here is what you have to do.
1. Make a shopping list
Before going to actually buy stuff, make a list. And stick to it!
2. Choose a supermarket that you know and like
Do your shopping in a supermarket that you know and like. Going each time to the same place will make you navigate faster as you already know where all products you need are. No wasted time wandering through shelves with “great” discounts.
3. Get the exact amount of money you need
As you have the list and you’ve been already to that supermarket you know, more or less, how much you will spend. When you leave home take that exact amount of money. If you don’t have money on you, you cannot spend them.
4. Ask someone else to do the shopping for you
Maybe you can ask someone else to shop for you. By someone else, I don’t mean your spouse your kids or your mother. Maybe your housekeeping lady or a neighbor. They will definitely not buy other stuff than the ones on the list.
5. Do your shoppings on a Monday
Most people go shopping on the weekend. The reason is obvious. This is why it gets so crowded. The bigger the crowd, the more time you spent in the supermarket. Buy your groceries on a Monday or a Tuesday.
6. Buy for the whole week
Make sure you are not there every day. Buy enough to get you through the week.
7. Maybe shop online
If used correctly online shopping can save you a lot of time and money. But be very careful as here the temptations can be even bigger and other marketing ideas and rules apply.
How often do you buy more than you initially planned? Do you fall for these marketing tricks or not? Or maybe you have other marketing ideas. Just let us know in a comment below. Thanks
Tip: if you want to learn some psychological tricks to boost your sales read our article about how to sale more.