It might have happened that, at one point, you had a business idea. A business idea which you never tried. Because your friends laughed at it, your family, your neighbors, and all you coworkers. In a few words, if everybody sais it’s not going to work, it won’t work. Right? WRONG! There are no good or bad business ideas, there is only good or bad implementation.
Let me explain:
1. First of all, if you want to start your business, expect many people to disapprove. “It will not work,” “It’s not a good idea,” “Do not mess with…” are the “encouragements” that you might receive. It’s not because they want you to fail, is because they want to protect you from failure.
2. The stupid business ideas are as good as ideas that seem brilliant in the first place. Dozens of stupid business ideas have turned into successful businesses with stunning turnovers. It all depends on how well you know to sell them.
Let’s see what I am talking about. Read the below 3 interesting examples.
The Pet Rock
Who would pay 4$ for an ordinary stone? Well, about 1.5 million people. So many rocks from Rosario Beach sold Gary Dahl in just six months in 1975. Hew got the idea as his friends complained about their pets. Then Gary made a joke that the best pet would be a rock. Then he took his idea seriously and presented some ordinary rocks as animals. He described all the advantages: you don’t need to take them out in the park, to feed them, they won’t get sick, and they won’t die. Basically, those rocks are the ideal pets. And he managed to sell 1.5 million stones.
Snuggie, the blanket with sleeves
Even if he had similar predecessors, only Snuggie was successful. Basically, it’s a blanket with sleeves. You wear it like a bathrobe. Why did Snuggie succeed where others failed? The difference was made by marketing. They made the advertisement as fun and ridiculous as the product itself. And the difference was not at all small. Around 200 million dollars.
Aethaer, bottled air
Who would have thought there was a market where you could sell bottled air? Unfortunately, in some regions of China, the air is so polluted that the air that the British Leo De Watts gives for 115$ sells like hot bread. He’s already made thousands of dollars from last year so far. It seems that most of his air jars remain unopened. People buy them because they are so unusual and they offer them as gifts.
I hope that these examples convinced you that everything is possible if you really want it. Practice and improve daily so you can sale more of whatever you trade. Learn how to convince people and boost your success rate. Impossible is nothing!