It’s a known fact that Google has become over time more, much more, than just a simple search engine. There is even a saying for the action of looking something online – “Google it”. Hence, it has become part of our lives and undoubtedly part of our businesses. It made our lives easier and now they try to do the same for our businesses. Let’s have a look at 5 business tools Google propose.
It is one of the most used tools for online marketing and SEO optimization. It shows you which are the most popular words and phrases searched on Google. They offer you “Recommended statistics” but they also leave you the choice to choose the most popular topics for a specific country or category of interest. You can even check the trend for a specific word or phrase of your choosing. Use this to research which are the exact words people look for when they search something specific to a business. Adapt your website to these tendencies and watch how the traffic increases. Find more about Google Trends here.
Think with Google
This is some kind of a blog for online marketing. It gives you ideas of how to manage your marketing campaigns (desktop and mobile), how to improve your ads and your conversion rate. You can find here consumer trends and insights, videos, case studies and suggestions for tools that will ease your life. Think with Google is available here.
Google Hangouts is Google’s chat app and can be one of the business tools that improves the communication within your company. Using the available features you can simply chat, make video calls, online brainstorming showdowns, meetings or Q&A sessions. Have a look here for Google Hangouts.
Get your business online
Supporting small, local businesses getting online is what is the purpose of this tool. This is important because according to the statistics, 97% of the Americans look online for local products and services. Unfortunately more than half of the local American businesses don’t have a website. Through this service, Google offers business tools for building a website, registering domain names, and even hosting for free the websites (1 year). The downside is the fact that this program is available only in the USA. More info about it, here.
This is a business tool designed for consumers. It evaluates site security and quality of service it provides. To get your site included in Google Trusted Stores it has to pass a reliability online test. In the end, it will be labeled as “Trusted Store”. As a result, the added value in the eyes of your clients will increase. Check it here.
There are, no doubt, other online business tools out there. Probably even better. Nonetheless, as long as they fit your needs, we recommend using Google apps. Why? Because Google is the biggest traffic generator for 99% of the websites and using their technology can only be an advantage when it comes to Google ranking.
What other business tools do you use to grow your business? Google or not, we would like to find out more about them. Let us know in the comment area. Thanks!